Bike UFrom Bicycling, Sept. 2008.
Emory University's bike program slogan: "Why not?"--as in, why not bike?
"If students grow attached to their own bikes, as opposed to loaners they have to return, they will become more comfortable at the bike's helm, more interested in riding and more dedicated to the bike's upkeep. Instead of forcing students to change their approaches toward biking and sustainability, the schools are giving students the means to choose two wheels over four."